Its a statement that harks back to his teachers emil ruder and armin hofmann at the basel school of design in switzerland weingart recalls that hofmann was convinced that the more elementary the exercise, the more it would stimulate and empower the imagination of the. Through his work as a designer and teacher, graphic designers were given the basis to investigate new style and. Wolfgang weingart and newwave typography typographic. Wolfgang weingart on behance wolfgang weingart, magazine. Largely selftaught as a designer, since 1968 he has been a tutor at the schule fur gestaltung basel, switzerland, where he concentrates on experimental typography. Kunstkredit 1978 9, 1972 museum fur gestaltung zurich, poster collection. Wolfgang weingarts typographic landscape keith tam. May 25, 2017 wolfgang weingart is an internationally known graphic designer and typographer. Wolfgang weingart wolfgang weingart born 1941 is an internationally known graphic designer and typographer. By wolfgang weingart, experiment book, double side, woodblock, museum fur gestaltung zurich. Two posters that represent wolfgang weingarts new wave design aesthetics. He rejects mathematicallyorganized design in favor of a breadth of technical experimentation and a variety of visual effects, including offset printing and film systems that allowed him to.
See more ideas about wolfgang weingart, typography, history design. His design education focused on typesetting and the process of. Graphic design posters graphic design inspiration fabric textures textures patterns overlays plastic texture rocknroll graphisches design texture design. Designer and instructor wolfgang weingart is recognized with a 20 aiga medal for his typographic explorations and teaching at the schule fur gestaltung basel, and who, through the work of his students, created a more experimental and expressive approach to typography that was influential around the world. He is famous for branching out beyond the traditional swiss style and is regarded as the father of the new waveswiss punk typography style. He is commonly credited as the father of new wave typography, also known as swiss punk typography. Profolio design typo design wave design graphic design typography layout lettering wolfgang weingart protest posters new wave. Fantastic work by new yorkbased designer craig ward, who sees himself as a typographic illustrator. Please practice handwashing and social distancing, and check out our resources for adapting to these times. Wolfgang weingart german typographer and graphic designer, b. Wolfgang weingart, an instructor at basel, was visiting the juniors for a week to show us how to do typography. The new wave type understanding the new wave typographers.
After which he moved to basel, switzerland and enrolled in the basel school of applied arts kunstgewerbeschule. Weingart is credited as the father of new wave and swiss punk typography. Typography layout typography letters wolfgang weingart magazine layout design magazine layouts typo logo sketch design design. Born in 1941 in southern germany, weingart attended the merz akademie in stuttgart from 1958 to 1960. Typographic works combining typography with processing by craig ward. Graphic designers, book cover design, book design, wolfgang weingart, new wave, typographic poster, modern typography. Already a trained typesetter before entering the basel school of design, the epicenter of. Wolfgang weingart is known by many as a typographer, a graphic designer, a rebel. Jun, 20 this weeks discussion i had to talk about wolfgang weingart and new wave design. Wolfgang weingarts approach to typography and design was being carried on by april greiman and labeled as new wave. In the late 1960s he instilled creativity and a desire for experimentation into the ossified swiss typographical industry and reflected this renewal. Weingarts designs for his own posters, catalogues and book covers, from his. Apr 8, 2019 new wave typography swiss punk 1970s and 1980s is a postmodern design style, which was part of a reaction to international typographic style. Wolfgang weingart weingart typography museum of design.
How graffiti influenced my understanding of typography. Wolfgang weingart was the father of the swiss punk or new wave. Wolfgang is one of the most famous artists in the new wave. He freed letters from the shackles of the design grid.
See more ideas about typography, postmodernism and graphic design. As weingart stated in his book, my way to typography,this training was. Swiss typography was founded upon the teachings of the bauhaus in. Museum of design zurich unveils the wolfgang weingart. Weingart began to question typography when he joined the basel faculty, and wondered if international typography was becoming too refined and too prevalent in the world. Wolfgang weingart and new wave design troycjdownes. Poster outlining significant events surrounding swiss punk and new wave typography. Jun 05, 2014 wolfgang weingart is regarded as the enfant terrible of modern swiss typography. My way to typography wolfgang weingart born 1941 in the salem valley, germany, near the swiss border never gets old for me. Apr 15, 20 wolfgang weingart rejected the international style and laid the foundation for the newwave typographic movement. He had spent five years to put this book together, and it contains much.
Wolfgang weingart is a german graphic designer credited as the progenitor of new wave typography. Through his work as a designer and teacher, graphic designers were given the basis to investigate new style and push their own designs further than ever. Newwave typography, the memphis and san francisco schools. Typographyhis most famous work, a book discussing his philosophy and work. Weingart was born near the swiss border of germany, in the salem valley, in 1941. Wolfgang weingart visible languageschrifttypografie. Wolfgang weingart anyone who uses helvetica knows nothing. Wolfgang weingart is an internationally known graphic. Weingart was a swiss punk graphic designer and lecturer that is regarded as the father of new wave typography.
Wolfgang weingart graphic design, wave design, postmodernism. Wolfgang weingart is regarded as the enfant terrible of modern swiss typography. Find his book online at see more ideas about wolfgang. Museum of design zurich unveils the wolfgang weingart archive. Typography layout typography letters wolfgang weingart magazine layout design magazine layouts typo logo sketch design. Wolfgang weingart is an internationally recognized figure for his iconic body of work in the field of graphic designing and typography. Wolfgang weingart introduced the new wave design movement which spread. Probably the most wellknow provocateur for new swiss style was wolfgang weingart. A publication featuring an essay i wrote on the new wave typography. He started his career via a 3 year apprenticeship with a hand typesetter from 1958 in stuttgart. Apr 1, 2016 wolfgang weingart by lisa meyer, via behance. Wolfgang weingart is credited with developing new wave typography in the early 1970s at the basel school of design, switzerland. His students came from all over the world to have him as their teacher.
Wolfgang is one of the most famous artists in the new wave design area, as he is known for popularizing it in the usa. Wolfgang weingart born 1941 is an internationally known graphic designer and typographer. Wolfgang weingart weingart was most influential as a teacher and a design philosopher. Wolfgang weingart internationally known typographer and graphic designer wolfgang weingart has been credited as the father of the new wave movement in design. The results are usually a more kinetic and intuitive use of type see. Moreover he is deemed the pioneer of new wave or swiss punk typography. Typographer and graphic designer wolfgang weingart gained international recognition in the 1970s by developing a striking visual language that challenged conceptions of swiss typography at the time. Typograficzny pejzaz wolfganga weingarta wolfgang weingarts typographic. Wolfgang weingart wolfgang weingart was a german graphic designer, known as the founder of the new wave typography. Typography poster wolfgang weingart project on promoting an exhibition of a famous graphic designer, woldgang weingart through bus stop posters and brochures. A graduate of the legendary basel school of design in switzerland, greiman was well educated on the standard practices of design and typography when she began to break them.
Craig ward is fascinated by the notion of word as image. Wolfgang weingart was born in 1941 in south germany. Wolfgang weingart is a german graphic designer credited as the progenitor of. Weingart was a typographer who broke all the rules he had learned as a designertypographer and designed outofthebox. Mar 24, 2015 typography poster wolfgang weingart project on promoting an exhibition of a famous graphic designer, woldgang weingart through bus stop posters and brochures. In the late 1960s he instilled creativity and a desire for experimentation into the ossified swiss typographical industry and reflected this renewal in his own work. At an early stage he broke with the established rules.
It just happened that the students picked upand misinterpreteda so called weingart style and spread it around. Barbara junod, curator of the collection, laid out an impressive assortment of historical materials that ranged from the 15th century to the 21st, including examples from the weingart archive, a collection donated to the museum in 2010 by wolfgang weingart, the trailblazing german typography teacher of the basel school of design from 1968. Behance is the worlds largest creative network for showcasing and discovering creative work. By wolfgang weingart, 1962, experiment book, double side, woodblock. Weingart was born near the swiss border of germany, in the salem valley. He lived near lake constance for about thirteen years. The new wave of graphic design history of graphic design. Focusing rather on playfulness than the grid, the new wave typographers opened the doors for future generations exploration in graphic design. Wolfgang weingart born 1941 in the salem valley in southern germany is an internationally known graphic designer and typographer. Newwave typography, beginning with wolfgang weingart, questions the clean, orderly international type style. Emigre exploded onto the scene in 1984 with a host of new approaches to, and uses for, typography. Typography poster wolfgang weingart on behance wolfgang.
It was in basel that she studied with wolfgang weingart, whom taught her the ideas and philosophies of new wave typography. Ian curtis app design book design layout design design ideas exhibition stand design. Sep 23, 2014 graphic design books book design layout graphic design inspiration typographic poster typographic design wolfgang weingart newspaper design letter form new wave print, arcs printed on page with text, 1969. Exhibition poster by wolfgang weingart executed in the new wave style of graphic design. New wave along with other postmodern typographical styles, such as punk and psychedelia, arose as reactions to international typographic style or swiss style which was very popular with corporate culture. As a graduate of the kansas city art institute, and attendee at a graduate program at the basel school of design, switzerland. Weingart was born in 1941 in constance at the northern foot of the alps in southern. See more ideas about wolfgang weingart, typography and graphic design. Since the 1970s wolfgang weingart has exerted a decisive influence on the international development of typography. Wolfgang weingart is an internationally recognized graphic designer who helped move graphic design from pure objectivity into the realm of self expression. Mar 27, 20 new wave typography, beginning with wolfgang weingart, questions the clean, orderly international type style. Wolfgang weingart was born in 1941 and trained as a typesetter in basle. Owing to this, and to his great influence as a teacher at the schule fur gestaltung basel starting from 1968, he became known as the father of the.
This weeks discussion i had to talk about wolfgang weingart and new wave design. Weingart was considered to be one of the first to disregard the international style along with odermatt and tissi and once stated that his starting point was the mordernist swiss typography and he just had to blow it apart to create his unique work. Swiss typography research a research essay on wolfgang. Wolfgang weingart and newwave typography with images. The museum fur gestaltung presents the first comprehensive exhibitionin switzerland of this designers work and teaching. Wolfgang weingart is regarded as one of the most unconventional designers of the. Wolfgang weingart revolutionised modern swiss typography and in doing so wrote international design history. Friedman 1994 the simplicity and strength of this book and the next one that. Kunstkreditthis is a cover for a magazine that weingart done, which features his favourite font akzidenz grotesk. He is considered the father of new wave typogaphy which emerged in the 1970s as a postmodern reaction promoting typography as playful, expressive and experimental. He began teaching at the basel school of design, where he was appointed an instructor of typography by armin hofman in 1963.
Along with his predecessors, jan tschichold and emil ruder, wolfgang weingart is considered an influential pioneer of the swiss style movement. Jul, 2017 wolfgang weingart is an internationally recognized figure for his iconic body of work in the field of graphic designing and typography. New wave typography is the stylistic movement where graphic designers moved away from the international style. He was a leading typographer of the 20th century, mainly teaching in switzerland. Wolfgang weingart by lisa meyer, via behance wolfgang. Mixed typefaces at varying sizes and weights, inconsistent letterspacing, angular layouts, collaged elements, geometric shapespatterns, sans serif type, and experimentation are hallmarks of this style. He is certainly known for his departure from traditional swiss typography.